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Balancing risk and return in a customer portfolio /

Tarasi, Crina..

Balancing risk and return in a customer portfolio / Crina Tarasi ... [et al.]. - c2011. - 75 : 3, page 1 - Journal of Marketing .

Subjects--Topical Terms:
Customer portfolio management.
Financial portfolio theory.
Market segmentation.
Market-based assets.
Return on marketing.

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Balancing risk and return in a customer portfolio /

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