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Designing solutions around customer network identity goals /

Epp, Amber..

Designing solutions around customer network identity goals / Amber Epp ... [et al.]. - c2011. - 75 : 2, page 36 - Journal of Marketing .

Subjects--Topical Terms:
Customer networks.
Family decision making.
Identity goals.
Solutions.
Value cocreation.

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Designing solutions around customer network identity goals /

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