Normal view MARC view ISBD view

Why do firms invest in consumer advertising with limited sales response? a shareholder's perspective /

Osinga, Ernst..

Why do firms invest in consumer advertising with limited sales response? a shareholder's perspective / Ernst Osinga ... [et al.]. - c2011. - 75 : 1, page 109 - Journal of Marketing .

Subjects--Topical Terms:
Advertising.
Kalman filtering.
Pharmaceutical marketing.
Stock price returns.
Stock price volatility.
Time-varying parameters.

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Why do firms invest in consumer advertising with limited sales response? a shareholder's perspective /

SOUTHVILLE LIBRARY