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Marketing in the C-suite

Nath, Pravin..

Marketing in the C-suite a study of Chief Marketing Officer power in firm's top management teams / Pravin Nath ... [et al.]. - c2011. - 75 : 1, page 60 - Journal of Marketing .

Subjects--Topical Terms:
Chief marketing officer.
Control.
Decision.
Hierarchy.
Influence.
Integration.
Resource.
Sales.
Top management team.

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Marketing in the C-suite

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