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Influence of warm versus cool temperatures on consumer choice :

Cheema, Amar..

Influence of warm versus cool temperatures on consumer choice : a resource depletion account / Amar Cheema ... [et al.]. - c2012. - 49 : 6, page 984 - Journal of Marketing Research .

Subjects--Topical Terms:
Ambient temperature.
Heuristic processing.
Resource depletion.
Task complexity.

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Influence of warm versus cool temperatures on consumer choice :

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