Normal view MARC view ISBD view

More than fit :

Spiggle, Susan..

More than fit : brand extension authenticity / Susan Spiggle ... [et al.]. - c2012. - 49 : 6, page 967 - Journal of Marketing Research .

Subjects--Topical Terms:
Authentic brand extension.
Brand authenticity.
Brand extension.
Brand extention fit.
Branding strategy.

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

More than fit :

SOUTHVILLE LIBRARY