It's not whether you win or lose, it's how you play the game? the role of process and outcome in experience consumption /
Yang, Xiaojing..
It's not whether you win or lose, it's how you play the game? the role of process and outcome in experience consumption / Xiaojing Yang ... [et al.]. - c2012. - 49 : 6, page 954 - Journal of Marketing Research .
Consumer role.
Experience consumption.
Outcome.
Process.
Self-construal.
It's not whether you win or lose, it's how you play the game? the role of process and outcome in experience consumption / Xiaojing Yang ... [et al.]. - c2012. - 49 : 6, page 954 - Journal of Marketing Research .
Consumer role.
Experience consumption.
Outcome.
Process.
Self-construal.