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Guilt versus shame :

Duhachek, Adam..

Guilt versus shame : coping, fluency, and framing in the effectiveness of responsible drinking messages / Adam Duhachek ... [et al.]. - c2012. - 49 : 6, page 928 - Journal of Marketing Research .

Subjects--Topical Terms:
Alcohol.
Coping.
Emotions.
Framing.
Guilt.
Shame.

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Guilt versus shame :

SOUTHVILLE LIBRARY