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Willingness to pay for cause-related marketing :

Fisher, Nicole..

Willingness to pay for cause-related marketing : the impact of donation amount and moderating effects / Nicole Fisher ... [et al.]. - c2012. - 49 : 6, page 910 - Journal of Marketing Research .

Subjects--Topical Terms:
Cause-related marketing.
Donation amount.
Moderating effects.
Willingness to pay.

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Willingness to pay for cause-related marketing :

SOUTHVILLE LIBRARY