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The best of both worlds? effects of attribute-induced goal conflict on consumption of healthful indulgences /

Belei, Nina..

The best of both worlds? effects of attribute-induced goal conflict on consumption of healthful indulgences / Nina Belei ... [et al.]. - c2012. - 49 : 6, page 900 - Journal of Marketing Research .

Subjects--Topical Terms:
Consumption.
Goal conflict.
Health claims.
Self-control.

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The best of both worlds? effects of attribute-induced goal conflict on consumption of healthful indulgences /

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