When guilt begets pleasure :
Goldsmith, Kelly..
When guilt begets pleasure : the positive effect of a negative emotion / Kelly Goldsmith ... [et al.]. - c2012. - 49 : 6, page 872 - Journal of Marketing Research .
Emotion.
Guilt.
Hedonic consumption.
Pleasure.
When guilt begets pleasure : the positive effect of a negative emotion / Kelly Goldsmith ... [et al.]. - c2012. - 49 : 6, page 872 - Journal of Marketing Research .
Emotion.
Guilt.
Hedonic consumption.
Pleasure.