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Dynamic brand satiation /

Hasegawa, Shohei..

Dynamic brand satiation / Shohei Hasegawa ... [et al.]. - c2012. - 49 : 6, page 842 - Journal of Marketing Research .

Subjects--Topical Terms:
Bayesian estimation.
Compensating value.
Dynamic satiation.
Factor model.
Multiple discreteness.

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Dynamic brand satiation /

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