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Determining consumers' discount rates with field studies /

Yao, Sung..

Determining consumers' discount rates with field studies / Sung Yao ... [et al.]. - c2012. - 49 : 6, page 822 - Journal of Marketing Research .

Subjects--Topical Terms:
Discount rate.
Dynamic structural model.
Forward-looking consumers.
Identification.
Pricing.
Three-part tariff.

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Determining consumers' discount rates with field studies /

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