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New drug diffusion when forward-looking physicians learn from patient feedback and detailing /

Chintagunta, Pradeep..

New drug diffusion when forward-looking physicians learn from patient feedback and detailing / Pradeep Chintagunta ... [et al.]. - c2012. - 49 : 6, page 807 - Journal of Marketing Research .

Subjects--Topical Terms:
Dynamic discrete choice.
Learning.
New drug diffusion.
Uncertainty.

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New drug diffusion when forward-looking physicians learn from patient feedback and detailing /

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