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Advertising and consumer awareness of new differentiated products /

Barroso, Alicia..

Advertising and consumer awareness of new differentiated products / Alicia Barroso ... [et al.]. - c2012. - 49 : 6, page 773 - Journal of Marketing Research .

Subjects--Topical Terms:
Advertising.
Awareness process.
Consumer choice set.
Discrete choice models.
New products.

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Advertising and consumer awareness of new differentiated products /

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