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Misresponse to reversed and negated items in surveys :

Weijters, Bert..

Misresponse to reversed and negated items in surveys : a review / Bert Weijters ... [et al.]. - c2012. - 49 : 5, page 737 - Journal of Marketing Research .

Subjects--Topical Terms:
Likert items.
Method effects.
Misresponse.
Negations.
Reversed items.
Survey methods.

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Misresponse to reversed and negated items in surveys :

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