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Model-based segmentation featuring simultaneous segment-level variable selection /

Kim, Sunghoon..

Model-based segmentation featuring simultaneous segment-level variable selection / Sunghoon Kim ... [et al.]. - c2012. - 49 : 5, page 725 - Journal of Marketing Research .

Subjects--Topical Terms:
Bayesian analysis.
Customer satisfaction.
Finite mixtures.
Multiple regression.
Perceived quality.

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Model-based segmentation featuring simultaneous segment-level variable selection /

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