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The influence of price presentation order on consumer choice /

Suk, Kwan..

The influence of price presentation order on consumer choice / Kwan Suk ... [et al.]. - c2012. - 49 : 5, page 708 - Journal of Marketing Research .

Subjects--Topical Terms:
Price order.
Price perception.
Price-quality.
Reference price.

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The influence of price presentation order on consumer choice /

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