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A Reference price theory of the endowment effect /

Weaver, Ray..

A Reference price theory of the endowment effect / Ray Weaver ... [et al.]. - c2012. - 49 : 5, page 696 - Journal of Marketing Research .

Subjects--Topical Terms:
Endowment effect.
Fairness.
Loss aversion.
Reference prices.
Transaction utility .

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A Reference price theory of the endowment effect /

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