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The market valuation of outsourcing new product development /

Raassens, Neomie..

The market valuation of outsourcing new product development / Neomie Raassens ... [et al.]. - c2012. - 49 : 5, page 682 - Journal of Marketing Research .

Subjects--Topical Terms:
Cultural uncertainty.
Event study.
Governance.
New product development.
Outsourcing.
Technological uncertainty.

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The market valuation of outsourcing new product development /

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