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Role of reference price on price and quantity :

Bruno, Hernan..

Role of reference price on price and quantity : insights from business-to-business markets / Hernan Bruno ... [et al.]. - c2012. - 49 : 5, page 640 - Journal of Marketing Research .

Subjects--Topical Terms:
Business-to-business.
Loss aversion.
Pricing.
Reference price.
Salesperson role.

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Role of reference price on price and quantity :

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