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The effects of traditional and social earned media on sales :

Stephen, Andrew..

The effects of traditional and social earned media on sales : a study of a microlending marketplace / Andrew Stephen ... [et al.]. - c2012. - 49 : 5, page 624 - Journal of Marketing Research .

Subjects--Topical Terms:
Copula model.
Earned media.
Multivariate time series model.
Publicity.
Social media.

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The effects of traditional and social earned media on sales :

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