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What drives key informant accuracy /

Homburg, Christian.

What drives key informant accuracy / Christian Homburg. - c2012. - 49 : 4, page 594 - Journal of Marketing Research .

Subjects--Topical Terms:
Key informant design.
Multiple data sources.
Organizational survey research.
Reliability.
Triangulation.
Validity.

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What drives key informant accuracy /

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