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Investing for retirement :

Morrin, Maureen..

Investing for retirement : the moderating effect of fund assortment size on the 1/N heuristic / Maureen Morrin ... [et al.]. - c2012. - 49 : 4, page 537 - Journal of Marketing Research .

Subjects--Topical Terms:
1/n heuristic.
401(k).
Asset allocation.
Diversification.
Investment decisions.
Retirement.

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Investing for retirement :

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