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Investigating effects of out-of-stock on consumer stockkeeping unit choice /

Hai Che, Xinlei..

Investigating effects of out-of-stock on consumer stockkeeping unit choice / Xinlei Hai Che ... [et al.]. - c2012. - 49 : 4, page 502 - Journal of Marketing Research .

Subjects--Topical Terms:
Category management.
Out-of-stock.
Price sensitivity.
Retailing.
Sku preference.

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Investigating effects of out-of-stock on consumer stockkeeping unit choice /

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