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Can small victories help win the war? evidence from consumer debt management /

Gal, David..

Can small victories help win the war? evidence from consumer debt management / David Gal ... [et al.]. - c2012. - 49 : 4, page 487 - Journal of Marketing Research .

Subjects--Topical Terms:
Consumer debt.
Debt.
Goal persistence.
Goal pursuit.
Subgoals.

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Can small victories help win the war? evidence from consumer debt management /

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