Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products /
Bruce, Norris..
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products / Norris Bruce ... [et al.]. - c2012. - 49 : 4, page 469 - Journal of Marketing Research .
Aggregate advertising model.
Bayesian dynamic linear model.
New product.
Sequential distribution.
Word of mouth.
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products / Norris Bruce ... [et al.]. - c2012. - 49 : 4, page 469 - Journal of Marketing Research .
Aggregate advertising model.
Bayesian dynamic linear model.
New product.
Sequential distribution.
Word of mouth.