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Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products /

Bruce, Norris..

Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products / Norris Bruce ... [et al.]. - c2012. - 49 : 4, page 469 - Journal of Marketing Research .

Subjects--Topical Terms:
Aggregate advertising model.
Bayesian dynamic linear model.
New product.
Sequential distribution.
Word of mouth.

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Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products /

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