New products :
Gielens, Katrijin .
New products : the antidote to private label growth / Katrijin Gielens. - c2012. - 49 : 3, page 408 - Journal of Marketing Research .
Competition.
Empirical generalizations.
National brands.
New products.
Private labels.
Retailing.
New products : the antidote to private label growth / Katrijin Gielens. - c2012. - 49 : 3, page 408 - Journal of Marketing Research .
Competition.
Empirical generalizations.
National brands.
New products.
Private labels.
Retailing.