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How disgust enhances the effectiveness of fear appeals /

Morales, Andrea.

How disgust enhances the effectiveness of fear appeals / Andrea Morales ... [et al.]. - c2012. - 49 : 3, page 383 - Journal of Marketing Research .

Subjects--Topical Terms:
Advertising.
Compliance.
Disgust.
Fear.
Persuasion.

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How disgust enhances the effectiveness of fear appeals /

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