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Base-rate information in consumer attributions of product-harm crises /

Lei, Jing.

Base-rate information in consumer attributions of product-harm crises / Jing Lei ... [et al.]. - c2012. - 49 : 3, page 336 - Journal of Marketing Research .

Subjects--Topical Terms:
Base-rate information.
Consumer attributions.
Product-harm crises.

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Base-rate information in consumer attributions of product-harm crises /

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