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A Latent instrumental variables approach to modeling keyword conversion in paid search advertising /

Rutz, Oliver.

A Latent instrumental variables approach to modeling keyword conversion in paid search advertising / Oliver Rutz ... [et al.]. - c2012. - 49 : 3, page 306 - Journal of Marketing Research .

Subjects--Topical Terms:
Advertising.
Bayesian methods.
Internet.
Paid search.

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A Latent instrumental variables approach to modeling keyword conversion in paid search advertising /

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