Creative strategy in advertising /
Drewniany, Bonnie L.
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler - 9th ed. - Boston, MA, USA : Thomson/Wadsworth, c2008. - 332 p. : ill. ; 26 cm.
Includes appendix and index.
9780495096207
HF 5825 / .J46 2008
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler - 9th ed. - Boston, MA, USA : Thomson/Wadsworth, c2008. - 332 p. : ill. ; 26 cm.
Includes appendix and index.
9780495096207
HF 5825 / .J46 2008