Principles and practice of marketing /
Jobber, David.
Principles and practice of marketing / David Jobber - 7th ed. - London ; New York : McGraw-Hill, c2013. - 885 p. : col. ill. ; 27 cm.
Includes bibliographical references, glossary and index.
9780077140007
HF 5415 / .J5 2013
Principles and practice of marketing / David Jobber - 7th ed. - London ; New York : McGraw-Hill, c2013. - 885 p. : col. ill. ; 27 cm.
Includes bibliographical references, glossary and index.
9780077140007
HF 5415 / .J5 2013