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Strategic marketing in tourism services /

Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith. - Bingley, UK : Emerald, 2012. - 377 pages : illustrations ; 25 cm.

Includes appendix and index.

ISBN: 9781780520704

Subjects--Topical Terms:
Strategic planning.

LC Class. No.: G 155.A1 / .St82m 2012

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Strategic marketing in tourism services /

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