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Marketing communications :

Smith, PR.

Marketing communications : integrating offline and online with social media / PR Smith, Ze Zook. - 5th edition. - Philadelphia, PA : Kogan Page, 2011. - 483 pages : color illustrations ; 25 cm.

Includes index.

ISBN: 9780749461935

LC Class. No.: HF 5415.123 / .Sm65 2011

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Marketing communications :

SOUTHVILLE LIBRARY