Basic marketing research :
Burns, Alvin C.
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush - 3rd ed. - Boston : Prentice Hall, c2012. - 413 p, : col. ill. ; 26 cm.
Incudes index.
9780132598965
HF 5415.2 / .B7787 2012
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush - 3rd ed. - Boston : Prentice Hall, c2012. - 413 p, : col. ill. ; 26 cm.
Incudes index.
9780132598965
HF 5415.2 / .B7787 2012