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Social marketing :

Lee, Nancy R.

Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th edition. - Thousand Oaks, Calif. : SAGE Publications, 2011. - 502 pages : illustrations ; 24 cm.

Includes appendices and index.

ISBN: 9781412981491

LC Class. No.: HF 5414 / .L514 2011

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Social marketing :

SOUTHVILLE LIBRARY