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Global marketing and advertising:

deMooij, Marieke

Global marketing and advertising: understanding cultural paradoxes / Marieke de Mooji. - 3rd ed. - USA : SAGE Publications, c2010. - 323 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781412970419

Subjects--Topical Terms:
Consumer behavior--Cross-cultural studies.

LC Class. No.: HF 5415.127 / .M66 2010

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Global marketing and advertising:

SOUTHVILLE LIBRARY