Buyology :
Lindstrom, Martin.
Buyology : truth and lies about why we buy / Martin Lindstrom. - 1st ed. - New York : Broadway Books, c2010. - xi, 254 p. : 20 cm.
9780385523899
Neuromarketing.
Consumer behavior.
Consumers--Psychology.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
HF 5415.12615 / .L56 2010
Buyology : truth and lies about why we buy / Martin Lindstrom. - 1st ed. - New York : Broadway Books, c2010. - xi, 254 p. : 20 cm.
9780385523899
Neuromarketing.
Consumer behavior.
Consumers--Psychology.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
HF 5415.12615 / .L56 2010