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Marketing in travel and tourism /

Middleton, Victor T. C.

Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan. - 4th edition. - Massachusetts : Butterworth-heinemann, 2009. - 502 pages : color illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780750686938

Subjects--Topical Terms:
Tourism--Marketing.

LC Class. No.: G 155.A1 / .M475 2009

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Marketing in travel and tourism /

SOUTHVILLE LIBRARY