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Essentials of marketing communications /

Blythe, Jim

Essentials of marketing communications / Jim Blythe. - 3rd ed. - New York : FT/Prentice Hall, c2006. - 332 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273702054

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .B485 2006

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Essentials of marketing communications /

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