Identifying optimal communication mix for strategic destination image formation: a case study of Austria Lisa Marie Assante, Southern Utah University; Sophitmanee Sukalakamala, Southern Utah University; Hsing Ivan Wen, University of Hawaii at Manoa; Dorothy A. Knudson; Henderson Hospitality Management, Inc
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TextPublication details: Journal of Management and Marketing Research; 2016Description: 14 : 1Subject(s): Online resources:
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