Managing cross-cultural communication : principles and practice / Barry Maude.
Material type:
TextPublication details: Basingstoke, UK : Palgrave Macmillan, 2011.Description: xxii, 369 p. : 23 cmISBN: - 9780230249530
- HM 1211 .M38 2011
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College Library General Circulation Section | HM 1211 .M38 2011 (Browse shelf(Opens below)) | 1 | Available | C15471 |
Includes bibliographical references and index
An accessible and lively introduction to the management of cross-cultural communication for undergraduate and graduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion
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