Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2009.Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: - 9780071288699
- 0071288694
- 659.1 22
- HF5823 .B44 2009
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Archives | HF 5823 .B44 2009 (Browse shelf(Opens below)) | 2 | Available | C11976 | |||||||||||||
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College Library General Circulation Section | HF 5823 .B44 2009 (Browse shelf(Opens below)) | 1 | Available | C12355 |
Includes indexes.
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