Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2008.Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN: - 9780071275439
- 0071275436
- HF 5821 .At681 2008
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College Library General Circulation Section | HF 5821 .Ar681 2008 (Browse shelf(Opens below)) | 1 | Available | C11937 | |||||||||||||
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Books
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College Library General Circulation Section | HF 5821 .Ar681 2008 (Browse shelf(Opens below)) | 2 | Available | C11938 |
Includes bibliographical references (p. 653-672) and indexes.
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